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| TRADE SHOW TIPS & TRICKS | ||||
![]() For a first show, the "Show n Tell n Smile n Sell" will be perfect for you. Here are the top 10 tips: 1) Set up your display the day/night before or be sure that you are there at the precise setup time the day of the show. At the Country Club, set up starts at 6:30 a.m. and it's first come, first served for table locations. There are limited electrical outlets available, so bring a long extension cord should you require electricity and a multi-plug wall outlet so you can share with your neighbors if need be. Also, the Country Club has no public Internet access. If you require same, bring your own cloud connector. 2) Have all your display items in one convenient cart/container to avoid multiple trips to your vehicle. 3) Have a price list, order forms, contact forms and sign-up sheets.
For more PR for your firm, send a nice "thank
you" note on your business letterhead to the show sponsors/organizers after the show.
With any luck, it will be published for additional publicity about your company. Should media interview you, remember to talk in "sound bites," smile, don't fidget and keep your hands down. Look directly at whomever asked you the question and not at the camera. Make a statement one sentence at the time, then wait for a response/reaction/next question; don't go on and on and on. To do otherwise will absolutely kill your chance of being broadcast. Make every statement positive or don't make it at all. Ditto. |
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