|
Networking:
Follow four simple
rules:
1. Show up
If you don't go, you can't
play.
2. Bring business cards
Go without your shoes before
you go without your business cards.
3. Meet people
Walk up to perfect
strangers, smile and introduce yourself:
What to say:
"Hello. My name is ________."
What to say next:
"What is it you do?"
4. Follow up
The round is not over until
the followup is done.
Internet and the WWW:
In this age of cyberspace and E-commerce, if you don't have a website, and an
E-mail address at "your company name.com" you're living under a rock. While you
can spend upwards of literally hundreds of thousands, just a modest expenditure will get
you the presence on the world wide web necessary to add to your company's credibility,
plus, provide you with an additional avenue for customers. After the website is
constructed, have it optimized so your site shows up higher in the search engine rankings.
We recommend: Image In
Media
For faster
growth:
See if you qualify for a business incubator program.
We recommend: The
Entrepreneurial
Development Center
and the Womens Business
Center
|
|
Business Cards:
Keep them standard
size of 2" x 3.5"
Include your:
1. Name
2. Title
3. Mailing Address
4. Company
5. Telephone number
6. Fax number
7. E-mail address
8. Web site address (URL)
9. Your logo
10. Your slogan
Some pluses:
11. Your picture
12. Use color
Make your own:
1. Invest in a color printer.
We recommend: Canon S600
2. Obtain business card blanks from your local business supply store. Use blanks that have
a template, instructions of card layout or a website to provide same.
We recommend: AVERY 8879
Example
business card
Networking Groups:
Pick one that meets
weekly, preferably in the mornings, and provides professional development while teaching
small business ownership and management skills in addition to supplying leads and
contacts.
We recommend: CrossRoads
Business Building Breakfast
Entrepreneurial
ebooks-ereports
ephamplets-eguides.htm |
|
Followup:
Make it a habit.
1. Put your contacts in a database
We recommend: ACT!
2. Make the first followup before your head hits the pillow
Means of initial followup:
1. Phone
2. Fax
3. E-mail
4. Note or card
5. Letter
What to say:
"What a pleasure meeting you. I look forward to seeing you again and finding out
more about you."
Means of on-going followup:
1. E-Newsletters
2. Articles
3. Clippings
4. Fax-Newsletters
5. Invitations to groups of mutual interest.
6. In person with breakfast, lunch, dinner, coffee, happy hour, etc.
Need personal direction
with a business / professional development coach or mentor?
We recommend:
C. Dean Kring at 713-932-7495 x 13.

(Who
is that masked man?) |