Marketing Research Services

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Professional Summary

Ms. Gammer is a multi-talented, dynamic senior Marketing Research professional with extensive experience in all aspects of the research process.  She has over 20 years experience in the industry with an impressive background in Consumer Packaged Goods, Health and Beauty Aids, and Pharmaceutical research.  Ms. Gammer is a strategic thinker with excellent oral and written communications skills.  She has comprehensive experience in both quantitative and qualitative methods and a Corporate and Supplier background.

In her consulting practice, Ms. Gammer provides design, analysis, project, and field expertise to marketing and research organizations.  Superior client satisfaction is based on marketing orientation, excellent analytical insight, prompt response, flexibility, follow-through, and attention to detail.  Excellent references are available for qualitative and quantitative analyses.

Highlights of Services

Ø      On-target, on-time written reports and presentations; noted for adaptable style and actionable recommendations.  Equally skilled in Quantitative and Qualitative analyses.

Ø      Expert Project Management provided on-site or from office as appropriate to specific assignment and client
needs.  Experienced in Client Service/Sales and training junior staff.

Ø      Will act as senior staff member to provide interim assistance during vacations, leaves, job searches, staff downsizing or temporary increases in project workload.

Ø      Questionnaire development for diverse types of research from concept and product tests to A&U’s, customer satisfaction, tracking studies, and segmentation studies.  Up to date on Internet methodologies and familiar with basic multivariate techniques.

Ø      Screener construction and discussion guide development for qualitative studies.

Ø      Available for long and short term assignments and travel.

Education/Training

M.S., Counseling and Human Resource Development, University of Bridgeport, Connecticut, 1990.

B.A., Experimental Psychology, Douglass College, Rutgers University, New Jersey, 1977.
         Certification:  Women's Studies
MBA courses, Sacred Heart University, Bridgeport, Connecticut

Ongoing professional development seminars and workshops.

Professional Affiliations/Academic Recognitions

Ø      Board of Directors, Officer, Fairfield County Chorale

Ø      Board of Directors, Northfield Condominium Association, Inc

Ø      Phi Beta Kappa; Phi Kappa Phi

Ø      Eagleton Political Institute Data Collection Internship

Ø      Psychology and Economics Honor Societies

Clients

A partial list of clients includes New Perspectives (Shelton, CT); ACNielsen BASES (Westport, CT); Paradigm Consulting (Madison, CT); Dennis and Company (Stamford, CT); Evaluative Criteria, Inc. (Stamford, CT); SLK Strategic Learning and Knowledge (Wyckoff, NJ); General Foods Corporation (White Plains, NY); UDV United Distillers and Vintners (Stamford, CT); Marketing Corporation of America (Westport, CT); Incon Research, Inc.(Norwalk, CT)

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